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The Art of Ethiopian Coffee Culture Unveiled

As we approach the 10th anniversary of "A Culture of Coffee" (2013) by esteemed author and cultural pioneer, Metasebia Yoseph, we stand at the cusp of a remarkable new opportunity to once again, shape and impact the narrative of Ethiopian coffee and artistically capture its one-of-a-kind coffee legacy.

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The first version of "A Culture of Coffee" made a significant impact, selling around 1,000 copies, including hardcovers and numerous digital copies. In addition to press coverage, the positive reception of the book underlines its deep cultural and social significance. With this relaunch, we aim to expand the reach, making it accessible to an even wider global audience.

The 2nd edition of A Culture of Coffee will present a captivating visual masterpiece. The project branding and redesign will honor the profound heritage of Ethiopian coffee while incorporating the latest innovations in media, design, and technology. The project extends beyond the book's pages, as we plan to host a launch event that pays homage to Ethiopia’s rich coffee history, as well as, its modern legacy.

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The Author

Metasebia Yoseph is a highly accomplished author and cultural leader. She is also the Co-Founder and CEO of Dink Multimedia, as well as the visionary behind Design Week Addis Ababa. Her contributions to Ethiopia's creative and cultural landscape are well-documented and appreciated.

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Project Goals

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Our love letter to Ethiopian coffee will feature interviews with enthusiasts, professionals, and experts, delving into our rich culture and history.





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